Posts Tagged ‘Sainsbury’s’

TV celebrity chefs: Who would win in a fight?

Tuesday, August 28th, 2007


Our TV schedules seem to be gorging on the vast array of edible goodies of late, with the nation’s appetite for cookery shows seemingly at an all time high. And so with these celebrity chefs competing for our attentions, it seems only natural to ask which one would win in a fight. Like I said, only natural.

For them it might be all about viewing figures, books sold or restaurants opened – but here at the Scoop it’s a fight to the death. Who will win and be proclaimed the toughest chef on the box? Who will go crying to their kitchen, their head hung in shame? And who will hide in the pantry before any of it kicks off? Let’s look at the opponents.


Aardman Animations and Jamie Oliver collaborate on new cartoon Little J

Tuesday, August 21st, 2007


I know that Jamie Oliver is a busy boy. He has his healthy food in schools campaign, his cookery shows, his books, restaurants, and even his Sainsbury’s ad. But does he really need an animated version of himself to help him out with his busy schedule? Apparently he does. The chef is teaming with Aardman Animations to bring us Little J, a cartoon that follows our Jamie in what is called his ‘comically surreal quest to discover the secret to becoming a truly great chef.’

The two-dimensional Jamie will be 10 years old, living in a world with a depressed ham, a mentor called Nonna and a mad scientist called Eggs Benedict who happens to have a chicken on his head – naturally. These madcap hi-jinks are aimed at 11-year-olds and though it hasn’t been picked up by any broadcasters, has those folk at Aardman all excited. Executive producer Mike Bullough enthuses: “We were thrilled when Jamie approached us to collaborate on an animated project. We quickly agreed that we needed to make a show that was first and foremost a comedy, which would hopefully inspire kids to think positively about good food, even brussel sprouts.” Good luck with that one. Kids might not know how to parallel park or unblock a toilet but they do know that brussel sprouts taste like feet.

[via Broadcast Now]
[Image via Getty]

Jamie Oliver: Through the years

Monday, August 6th, 2007


Jamie Oliver is back on TV screens tomorrow night in his Channel 4 show Jamie At Home and it got me thinking about the chef once known as naked. Jamie’s first TV series was way back in 1998, when he had yet to start either of his marriages (one being with sweetheart Jools, the other with supermarket Sainsbury’s) and just look at how he’s grown-up in front of our very eyes. Only 23 when we first met him, Jamie has become famous for his campaigning against unhealthy food in schools, saying “pukka” and Essex accent. And now at 32, he has an MBE, multiple successful TV programmes and best-selling cookery books. He has helped transform the image of celebrity chefs and though he has changed over the years, his boyish enthusiasm remains.