
I picked a good week to give up smoking. Everyone in BBC Four's brand-new, Golden Globe-winning drama Mad Men is chuffing away. After some marvellous opening credits, we met Don Draper - the chiselled, sharp-suited Creative Director of a major advertising company. Don is sitting in a bar and, as he looks around him, all the attractive people are smoking. This doesn't help Don so much, because he's got an important meeting with Lucky Strike tomorrow and he's in a lather - Readers' Digest magazine has published an article stating that smoking is a health risk and he has to come up with some new selling angles quick. He starts talking to a black waiter (a white waiter comes over and asks him if everything's ok, because this particular black waiter is a bit 'chatty'), who says that he just loves smoking and he's smoked the same brand for years. This doesn't help Don at all, so he drives over to his girlfriend's house - a fashion designer - for some inspiration. After a night of lovemaking, he still hasn't come up with any new angles. But Don is his company's hotshot, and his girlfriend is confident he can come up with something. He always does. Don is untouchable.
This was the first 15 minutes of Mad Men, and I was hooked. In this first section, it crystallised what the show was all about so nicely and incisively - always thinking about what makes people tick, and they way the 1960s was a changing and volatile decade where black and feminist issues were bubbling under the surface of all this smiley-happy narcissism and hinting that it was about to come to the fore.
From: Why do people watch Lost?