When the marketing bods at a rather dull and indistinct digital channel decided that it would be a wonderful idea to rebrand as 'Dave', there must have been many within the organisation, as well as us mere on-lookers, who though it a little... well, risky. But look at it now! All grown up with great comedy repeats and - whodathunk it - their very own original content! But will anyone bother to seek out Dave to watch yet another comedy panel show? If the quality of tonight's opening episode of Argumental is anything to go by, they should do.

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Stephen Fry called him, "The rich man's Simon Pegg" and he's undoubtedly the owner of the best facial appendage in showbusiness. Rufus Hound is a funny man and he's not on television nearly enough, but Dave (you know, the channel Dave not a random bloke called Dave) is putting that right. Rufus is appearing alongside Marcus Brigstocke as a team captain in new panel show, Argumental (tonight, Monday 27 October, 9.40pm). John Sergeant hosts and lots of top-name comedians are onboard. Looks like fun and games and laughter. I caught up with Rufus during his big press junket, still suffering from a massive cold. He was very cool and funny, though, and I enjoyed speaking with him. You can read he said to me after the jump.

For all our Dave clobber, go here.

What's this? Dave producing its own programmes. It's very true. The running joke people like Stephen Fry and Jeremy Clarkson make is that if you've missed an episode of QI or Top Gear, don't worry... it'll soon appear on Dave. There's a new panel show on next Monday night called Argumental (see what they did there?), which features John Sergeant as host and Marcus Brigstocke and Rufus Hound as team captains. Basically, the captains and their guests have to argue for or against a subject that John sets them. Nothing too world changing there, but judging by the clip (which you can see be clicking here) it all looks rather fun and a laugh, and there are some decent guests booked in to appear.

Related: John Cleese is back on the telly | Monday Moan - Why does Dave have better repeats than the BBC?

It's been a while, but Cleese is back on the telly. It's the first TV he's done since that series 'The Human Face' in 2001, which I seem to remember also unexpectedly starred Elizabeth Hurley. Like other ageing comedy icons (Stephen Fry), he has developed a taste for the technical - you can follow him on Twitter for goodness sake... so it's really no huge surprise to learn that he's going to be presenting a show about gadgets on Dave, the home of manly nostalgia.

I hate almost everything about the Dave channel. I have nothing against the Top Gear repeats, or the BBC panel shows that they broadcast; in fact I like them. I think Dave puts out more shows I enjoy than any other channel, except for Dave+1 which has at least as many good programmes.

Other than the programmes themselves though, almost everything about Dave is just wrong.

Although I have an attitude about why the channel Dave even exists, I have to admit, I've been watching it. In fact, I watched it all this morning. From Top Gear to Ray Mears's World of Survival, I sat there and enjoyed a "testosterone filled" couple of hours. However, when an promotional advert popped up for Dave's new Alpha Male Sunday Mornings, I wanted to vomit. A montage of bug eating, car racing, bush whacking macho men flashed on the screen, with the commentator declaring that Sunday was now for all things *manly* and that manly men could now enjoy manly TV shows every Sunday on Dave. What the rest of the shows are, I'm not sure. Maybe they think that the rest of the programming is just too gosh darn Metrosexual and effeminate.

As ITV has already established that Dave is for 16-24-year-old men, and that it's the "home of witty banter", having a manly Sunday morning just seems like over kill. We all know that that specific demographic is a hard to one to pin-down and reach out to, however, the WE MAN HEAR US ROAR (and down whole grasshoppers without chewing) bit is officially nauseating.