Is sponsored content like this the future of broadcasting on the web? Like soap powders once sponsored soaps, beer brand Fosters has put presumably a very large wodge of cash behind bringing Alan Partridge to our screens, well our computer screens anyway.

Cynics might say it’s simply Steve Coogan cashing in on his most popular creation now he’s no longer on TV. I’m not so sure. Yes there’s the Fosters logo hanging (ironically?) on the wall. But the content is unmistakably Partridge. Perhaps not the funniest thing of his I’ve ever seen, as a lot of the best Alan Partridge moments were filmed at the fictional Linton Travel Tavern, but mostly quite watchable. As Partridge himself might say, Back On The Net.

It’s all part of a big campaign for Fosters’ new website, Fostersfunny.co.uk which is obviously aiming to link the beer brand with classic comedy. But if Alan Partridge doesn’t float your boat there’s also classic content from Channel 4 including Peep Show as well as a new, and not very funny, show called Two Men At A Bar (two blokes at a bar talking rubbish, it seems). You can also get involved with the new comedy ‘channel’ via Twitter and Facebook of course.

www.fostersfunny.co.uk

Remind yourself of how funny Alan Partridge was in this classic interview on Radio Norwich with Peter Baxendale-Thomas of the Norfolk Farmers Union. Terrible canned laughter though.

And here’s a great clip of Alan Partridge being flattened by a dead cow:

We caught up with Armstrong and Miller on the red carpet outside the British Academy Television Awards at London’s Palladium (June 6, 2010). The winners of the Best Comedy programme, the duo were on great form as they talked about characters in the new upcoming series (their 7th) including grumpy ‘old school’ vampires and disapproving women working in a women’s lingerie store!

You may have seen Friday Night With Jonathan Ross at the weekend and thrilled at the great clip of Elmo and Ricky Gervais. It featured all manner of adult themed fun as well as Elmo totally holding his own against a man who has a habit of being intensely irritating at times (although, on his game, he’s almost unmatchable). Should you have missed the clip, you’ll be glad to know you can find it over the jump and seriously, you really should watch it. It’s a ray of sunshine in the face of the imminent cold snap!

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The whole ‘Before They Were Famous’ things that are bandied around are cheap, opportunistic pieces of tat designed to gloat at the rubbish things people did before they started making a big splash and proper wages. Of course, this article is no different. It’s okay, you can all hunt my name on Google and laugh at the crap I’ve written for. In fairness, this is quite sweet. Get over the jump to see a video of Armstrong and Miller, featuring Tony Gardner, on You Bet! doing a challenge with Matthew Kelly. It’s actually quite fun.

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