Is this the future of TV? Tesco has announced a deal with BBC Worldwide which will enable its Clubcard customers to watch programmes such as Two Pints of Lager and a Packet of Crisps, Goodness Gracious Me and Alistair McGowan’s Big Impression for free.
The agreement, which also includes shows featuring star chefs Antonio Carluccio, Ken Hom and Gary Rhodes, will see hours of BBC Worldwide content made available to its 16 million Clubcard members via the ad supported service. As well as comedies and cookery shows the service will also features dramas such as Carrie’s War and Blackpool and children’s classics Stig of the Dump and The Secret Garden.
Clubcard TV has been developed by the team behind the Tesco movie and TV service blinkbox and, rather cleverly, is supported by targeted advertising based on users’ shopping habits. Wow – that’s clever, if a little sinister.
Says Scott Deutrom, MD Clubcard TV, said: “With this deal we’re adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that’s easy and accessible for customers.”
Lisa Rousseau, Head of UK, Ireland and Pan European Television Sales, BBC Worldwide, said: “We’re thrilled to have concluded such an extensive deal with Clubcard TV which will offer their customers a rich range of fantastic British content.”
Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service. Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.