ESPN is launching a mobile phone service that promises footage of every Premier League goal, “within minutes” of the ball crossing the line. How great is that?! I bet Sky wish they’d thought of it.

ESPN Goals will offer news and live scores for free, but that’s boring and there’s a million apps like it already. However, for the video service, you’ll pay £3.99 a month or £29.99 for the season.

It will be available to UK users as an app on both the iPhone and Android, which is excellent news. You’ll buy it via ESPN’s mobile site.

It is positioning the mobile video service as the first place to see all goal highlights, “usually within minutes of the action on the pitch”, ahead of TV programmes such as Match of the Day on the BBC and BSkyB’s Football First. The mobile highlights are also ahead of the window for online rights, which are held by Yahoo.

The broadcaster said it can push out goal highlights swiftly after goals are scored, except during the “protected TV window” from 2.45pm to 5.15pm on Saturdays.

“Mobile media has seen dramatic growth in recent years and has proven to be a significant and important part of the way people connect to the sport they love,” said Tom Gleeson, the vice-president of digital media for ESPN International. “ESPN Goals will serve as a fantastic complement to our television business in the UK.”