ITV have now confirmed that GMTV will be rebranded as Daybreak. It has been a long time coming (for those of us who have to read every single stinking TV rumour that floats around). Launching in September, will of course, be hosted by Adrian Chiles and Christine Bleakley.
The relaunch will include new music and graphics along with a new studio overlooking the River Thames which will be equipped with technology for high-definition broadcasting.
Chiles and Bleakley will be joined by a team of special correspondents with the aim of bringing viewers a more news-led show along with entertainment, human interest and sport features.
Basically it’ll be The One Show, but in the mornings.
ITV Director of Factual and Daytime Alison Sharman said that the rebrand had been planned since ITV bought out Disney’s stake in the show.
“Since acquiring GMTV we have carried out a thorough review and set out to transform and significantly invest in a business that had been lagging behind its competitors in recent years,” she said. “Change, both on and off screen, is an essential part of the process in our bid to reclaim the top breakfast show spot.”
She added: “We want to ensure that the core audience of housewives with children keep watching but are also determined to attract new viewers to our revitalised breakfast show.”
Lorraine Kelly’s current slot will also be rebranded as Daybreak Lorraine.
The 50-year-old presenter said: “I love breakfast TV and I am absolutely delighted to be continuing with my own show! I am also very lucky to have an incredibly talented and hard working team and we are all looking forward to September.”
So there.
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NOOOOOOO!!!! There’s nothing wrong with Adrian and Christine, I like those two – BUT GETTING RID OF THE NAME GMTV and CHANGING it to DAY BREAK?????!!!! It’s like when they got rid of TV-AM!!! I want the name GMTV to STAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! LONG LIVE GMTV!!!
At least Lorraine is staying, she’s brilliant!
Ok so the wooden tops are taking over. The one show was stagnant and so BBC or sky here we come
if a. chiles leans any further towards the autcue to read it he will fall off that couch ive never seen a couple more uncomfortable ——– sorry itv big mistake im off to sky
i think day break is rubbish adrian looks like he is reading everything fron the auto cards bring back gmtv
I’m sorry but day break is just not hitting the spot,,,,they look so uncomfortable, the set looks cold bring back GMTV and all those who worked on it ,it was a warm friendly morning greeting,,yes your loseing 3 more viewers………….
i thought i was watching bbc1 they are so cold bring back gmtv for a warm morning welcome thank god for lorraine ………
it is horrible. give the presenters a bigger sofa. Ask them to sit up and show kids better posture and give Adrian some glasses.
All the males look like they have just got out of bed
I am off to the BBC
The only good thing is we don’t have to listen to Emma Crosby interrupting everyone.