Gok Wan is irritating. You know it, I know it... even Gok Wan knows it. However, it doesn't make him a bad person. In a tellyworld of hosts taking proles on a 'journey', Gok is a good contender for being on top of the game. Effectively, his sole job is to buy people new clothes and give them confidence back by being nice to them. No more, no less. Of course, that won't stop me picking holes in him.

In his new show, How to Look Good Naked... With a Difference (Channel 4, Tuesday, 26 January, 8pm), Mr Wan does his usual trick of clothesary and campety with some people who are depressingly down about themselves... but with a difference (just like the title says).

This difference is that he's making disabled people feel good about themselves which, I think we can all agree on this, is a rather fine way to spend your time.

Naturally, a bit of me sneered at this, thinking that if Gok was as selfless as he makes out, he'd be helping people with disabilities anyway, and not underlining his good work by sticking "...with a difference" at the end of his show-title.

However, cackhandedly, this is the point of the programme. Gok doesn't seem to be all that interested in being fluffy and phoomphy about disabilities... he seems to want to attract attention to it in the hope that everyone concerned strokes their chin and says "Yep. I'm down with that."

Understandably, people with disabilities don't want to be defined by it. Gok, however, wants people to recognise it too and, dare I say it, embrace it. This was manifested in a campaign he's doing when basically, after a subtle pitch to him, he ranted that the disability was in-yer-face enough. He wants to shove it in people's faces and say "We ain't got a problem with it... so what's your excuse?"

Clearly, it's a crass and brash way of going about things... but this is Gok Wan we're talking about here. You didn't expect anything less, surely?

While shows like this drive me up the wall, there's no denying that Wan is very good at what he does. He's Over The Top and made entirely of pointy angles like a real-life Jack Skellington... but he makes his subject happy.

Clare Smith, last night's participant, is an amputee as a result of a motorbike accident. She went from being ashamed, embarrassed and more to being a glowing, confident woman. You can sneer all you want, but it's very pleasing to see someone beaming with assuredness after going through something as dreadful as that.

Basically, no-one does a show like this better than Gok Wan... irritating shit.