Many see Big Brother as the death of all that's good and proper about television. It's hard to take that sentiment seriously when the same people usually say things like "well, I never watch television anyway...". Big Brother isn't the death of anything. It just... is. It's popular fluff that people like watching. That said, it doesn't stop Big Brother 10 from being a sure fire way of knowing what it's like to have narcolepsy. This year has been so boring that the show has finally given credence to those that have said "what's the point in watching a bunch of people sat around doing nothing."

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Big Brother 10 has seen precisely nothing happen. I was going to go into a lengthy analogy about tumbleweeds, but realised that tumbleweeds actually blow around in the wind. Tuning in last night, watching the assembled inmates go about their business, something hit me. This year, Big Brother is akin to wandering into the communal area of an old people's home whilst they wear masks of Topshop staff.

One of the highlights of last nights round-up was the steam coming from a pan. Seriously. The humans bumbled around it like stunned moths, bumping into each other and muttering beigeisms to each other in the hope that they'll wake up in a few months time as winner of BB10.

It certainly feels like Channel 4 have the equivalent of a bad henna tattoo that became
something of an irritant and left a bit of a rash. The show is something they just can't get rid of. They've signed away months of the schedule and created a void. People just don't seem to care about it anymore. Last night, tuning in on Channel 4+1, I felt like I was the only person watching it at all. It felt like I needed to switch the lights off and lock-up after it had finished.

Even Heat magazine couldn't be arsed with putting Big Brother on the cover this week. That's how low the interest is. Every time Big Brother is on, Heat turns itself into a veritable bumchum, drooling over every bit of exposed flesh, each vaguely salacious comment and each spat feather. Now, Heat is disaffected and listless in the face of BB, tutting in a corner and moaning about homework.

Now, Davina McCall has stated that there will certainly be another series of the show next year, but you can't help but think that the makers might just cut their losses and stick Big Brother is a bin-liner and drown it in the nearest canal.

Maybe they should film that? At least Kurt Vonnegut's "One of the few good things about modern times: If you die horribly on television, you will not have died in vain. You will have entertained us," will apply.