Magners have had some decent adverts in the past thanks to someone in a position of power in the company having good taste in music – Zombies’ Time Of The Season, anyone? Now they’ve got comedian Mark Watson (Mock The Week, We Need Answers) on board to be ‘the voice of the people’ in new ads for their Pear Cider, in which he complains about OTT marketing claims – as opposed to Magners Pear which is “100% Pear. 0% Disappointment”, so they say. Pop over the cut for the first of three ads in the campaign, in which Watson suggests that something calling itself a Gigantaburger should at least be the size of his head…

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Video from Brand Republic