You’ve seen the commercial right? Iggy Pop dances and mugs around a purple room talking about offering more than just insurance… but offering ‘time’ to ride his wheels or whatever. Most people have watched it and thought “Hmmm… I’m not sure I like Iggy Pop being in an insurance advert” while others have just give it a shrug and thought “Well, it’s not half as bad as some of the bands he played with in the ’80s”. However, there’s a couple of real sadsacks out there who phoned up to complain about it. No, not because his weird veiny face should be post-watershed, but rather, on admin grounds. A dozen complained because the insurance policy doesn’t cover people who work in the entertainment industry. Jeez’ Louise!

Related: More Commercial Breaks here

The ASA (who are surely the most boring people in media?) banned the advert for being misleading. It said: “We noted that Swiftcover was using a well-known musician and entertainer, Iggy Pop, to promote their online car insurance service, but that their website specified they did not cover drivers working part or full-time in entertainment.

“We . . . noted Iggy Pop stated ‘I got it Swiftcovered. I got insurance on my insurance!’ in the ad, and considered some viewers might interpret that to mean Iggy Pop held a policy with Swiftcover and that their insurance cover did extend to musicians and those who worked in the entertainment industry.”

Seriously. Did you really think that every single sleb schlub in an advert uses the product they promote? I mean, ever stop to think that Churchill, the (I Wanna Be Your) dog from the commercials really talks like Vic Reeves? Or did you think that the woman from the Herbal Essences spot really gets herself off because the shampoo is so goddamn brilliant?

AXA UK, which owns Swiftcover, said it made no reference to Iggy Pop’s profession in the ad and had selected him because of his reputation for living life to the full and not because of his job, and said he was an actor promoting the benefits of their car insurance, as if he were a Swiftcover customer.

I want to find those complaining types and whup them upside their boring domes.