Have you seen the commercial for Mikado, currently airing across the commercial channels? Is it making you feel as weird as me? If you ain’t, the ad’ – in essence – goes like this: Japanese girl accidentally photocopies her fanny. There. I said it. Obviously, it’s all over some minute biscuits (that barely touch the sides, it has to be said). The first thing I thought when I saw the commercial (which you can see over the jump) was “I hope she’s got her knickers on!” Maybe that says more about me, but it made me feel weird. We’ve long been told about Japanese men and their fondness for young women’s knickers… and this commercial splashes it across our TV, all over some biscuits! I know adverts have used innuendo for years… but this one is really not sitting well with me.

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