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Commercial Break: From Eurovision to Mouthwash

By johnberesford on January 26th, 2009 0 comments yet. Be the First

emperor of soul.jpgSee this guy here? With his weird bug-eyes? He’s pretty distinctive looking, if you’ve seen him move and wiggle in the flesh. Once you see him, there’s no denying that it’s him. So with that, imagine my surprise when, Eurovision: Your Country Needs You was on (in the background I hasten to add) this weekend, and it dawned on me that the very unique face singing away in front of me was a face I recognised from somewhere else… somewhere most unusual.


That slightly weird face was one I’d been pained about for the past couple of weeks. It hasn’t been confirmed or anything, but I’m convinced. Have you seen the advert for Dentyl Mouthwash? There’s a woman sorting out her gobular hygiene and then, suddenly, a faux soul singer appears in the background, crooning away about teeth or somethin’? It’s the same guy!

What pains me is that, everytime I see the commercial, there’s a certain deadness in his eyes. He looks like he hates what he’s doing. There’s something about him that says “All those struggles that black musicians went through… all those times I listened to ‘Inner City Blues’ by Marvin Gaye and practised my soulfulness… for… for this crapola.”

It was weird to see him singing away for Andrew Lloyd Webber, only to think of him, sat in a bathroom singing away while some woman ignores him because her mouthwash is more interesting. Anyway, if someone could confirm this for me, I’d be most pleased… because if not, I’m surely going mental…

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