Robert Peston is everywhere at the moment. Who is Robert Peston, I hear you scream at your pooter portals. Well, Robert Peston is the BBC's Business Editor. He didn't take over from Dragons' Den's Evan Davis (as many people think), who is the BBC's Economic Editor (sort of... he's on a sabbatical). No, Robert Peston is Robert Peston and he's omnipotent. He permeates the air, he is the toothpaste I brush my teeth with and the socks I wear on my feet. Robert Peston, like the credit crunch that he reports on, is The Man at the moment (except the credit crunch isn't a man, it's sexless, many-tentacled, maybe green and blue sort of money-sucking monster sort of thing).

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Other important people on television at the moment... let me think. Hmmm. Jamie Oliver? He's crusading away on Channel 4, trying to change peoples' cooking habits. That's pretty important right? What about Richard and Judy? A whole new television channel is being launched around them (Watch, tonight, Tuesday 7 October). That's quite important. Dawn Porter seems to be quite hip at the moment, but important? Probably not.

I can't actually think of anyone more important than Robert Peston at the moment. He must actually be the only one enjoying the credit crunch because as it gets crunchier by the day he is now, officially, the voice of reason.

I see him on the television, I hear him on the radio and I read on the tinter as well (his blog is here, just to prove it really is there). He tries to assuage fears and also speak in the sort of plain English that people like me can understand.

Our Keris has her own excellent blog, and on it she asked for; "someone to explain in simple terms what the consequences of the US banking rescue package not being approved would/will be. I've watched the news, but haven't seen much actual analysis/explanation amongst all the hysteria. So far all I've heard is it will be a "disaster". In what way? Oh and if this is the 'failure of capitalism', what's the alternative?"

I think that's pretty much what everyone thinks and is asking. Does Peston do the job? Yes, pretty well. His reports are informative and austere (just what you want from a BBC expert), and his blog is very good too. If there's one criticism that I can level at him it's that his reports are still obviously aimed at the avaricious knobends in the business world who buggered things up in the first place.

Perhaps the business world needs a Jamie Oliver sort of character. No, not a loveable titbag, but a down-to-earth man or woman of the people who you can empathise with. Adrian Childs almost did it with Business Lunch, and Dominic Littlewood sort of does it on The One Show, but I neither trust nor like him since his appearance on Strictly.

So Robert Peston. Your position as The Most Important Person On Television is safe. For now.

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