You can tell I admire John Lydon because I use his proper name. He’s had a bad press over the years, but if you actually listen to what he says, he makes a lot of sense even if he has – it must be said – gone a bit extreme in recent years. Still, he’s fantastically creative, sticks to his guns and was by far the most entertaining thing about that series of I’m a Celebrity Get Me Out Of Here. He’s also a nationalist, which is quite unfashionable, but makes him perfect for an advert for a very British butter that he’s going to be starring in, from this Wednesday…

The adverts will see John travel round Britain investigating why he enjoys Country Life.

Quote from Johnny Rotten: “I for one am proud to be British and I’m proud to get behind a proper British brand. That’s why I’m supporting Country Life butter.

“People know I only do things that I want to or that I believe in and I have to do it my way. I’ve never done anything like this before and never thought I would but this Country Life ad was made for me and I couldn’t resist the opportunity.”

The ad premieres on ITV1, this Wednesday, October 1st, at approx 20:20. And guess what? I am going to tune it for it. That’s right. AN ADVERT.