Watch the BBC’s 2008 Olympics ident (because it’s amazing)

By mofgimmers on July 25th, 2008 1 comment

As far as idents go, the latest BBC one for the 2008 Olympics is probably the best I’ve ever seen. This BBC Sport marketing campaign are based on the trad’ Chinese folklore ‘Journey to the West’. The animation and music were specially produced by Jamie Hewlett and Damon Albarn… and it’s marvelous. The inspiration for the ident is also steeped in TV cool… over the jump to see the ‘original’.

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Category: Commercial Break, You Tube
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http://www.corrieblog.tv Sue H

Brilliant! Everything Damon Albarn does is brilliant. Have just seen the Monkey: Journey to the West opera (for the 2nd time) and it’s nice to see some of the characters from that in this little animation.