Sasha: Beauty Queen at 11 (BBC Three, Monday, 14 July, 9pm), something we peered at a while back, is yet another grim tale of a woman getting her little girl and dressing her up like a blow-up sex doll crossed with one of those horrible Bratz dolls (for the record, the most disturbing toy in history)… but this time, it’s set in England.

Dubbed as an “observational documentary”, the show follows a young Burnley lass and her (presumably) overly-ambitious mother as she prepares to enter a Dallas beauty pageant. Sounds like Painted Babies doesn’t it?

Anyone with a brain can see that this sort of stuff is really rather odd. Dressing up little girls like they’re sexual, gyrating adults, going ‘boop-boop’ for a bunch of clammy fisted judges is, on all levels, really worrying. Yet, people persist in doing it. This documentary, and things like it, feel like watching docs on concentration camps. It’s harrowing, sickening… yet oddly fascinating. You’ll invariably hate everything that these pageants stand for, you’ll probably think that those involved are working their children like dogs in order to satisfy something that’s missing from their own lives… but you’ll still watch, just in order to scowl and gasp. With that, it’s probably worth tuning in for. Horribly entertaining.