We all know how popular The X Factor is. Simon, Sharon and co.’s bitchy catfights bring in over 8million viewers for ITV on a Saturday night, and it is this viewer loyalty that has encouraged the reality show to launch its own scent. Yes, you too can smell like those lunatic contestants always sweatily waving their arms about in an ‘x’ shape or Simon Cowell in his high-waisted trousers. Apparently “the men’s version smells of lemon, bergamot, lime, apple and pineapple, while the women’s has a floral scent.” So no undertones of Louis Walsh’s morning breath? Shame.
Manufacturers of the perfumes, ScentUps claim it will help its wearers become “part of the excitement and glamour of becoming a pop star”. With vendor The Fragrance Shop adding “Since the talent show phenomenon first launched there has been massive debate about just what constitutes the X factor and more importantly who has it, and now it’s been bottled for everyone.” I fear for the future of civilization when such ‘must-have’ items are launched. If this is the fabled dawn of scratch’n’sniff TV, will we now be able to smell like any of our television favourites? Big Brother, Doctor Who, How Clean is your House? The possibilities for pointless pongs are endless.
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