The European Commission and footballing body UEFA have teamed up to launch an anti-obesity TV campaign – featuring a group of armchair-ridden couch potatoes struggling to play football – that will run during this year’s Champions League coverage. The 30-second ad, “Go on, get out of your armchair”, is scheduled to run 2,023 times during the half-time breaks in each match over the course of the September to May competition. The commercial is expected to reach between 80 million and 100 million viewers during each match week of the Champions League.