I like a bit of Project Catwalk/ Runway and can occasionally be found watching one of the many seasons of America’s Next Top Model, but must admit that I’ve never gotten into our British version. I don’t know why. Maybe because many of Britain’s biggest modeling stars seem such arrogant, unpleasant screw-ups - Kate Moss and Naomi Campbell spring to mind, and where once I quite liked Sophie Dahl, found myself disappointed when she traded in individuality for a tinier bum. However, whether I convert or not, Living TV are counting on many numbers of interested girlies and pretty gay boys to tune in to their new season of Britain’s Next Top Model on Monday night.

Living TV promise it to be the “most controversial series yet” which I don’t really understand. Controversy? We are still only talking about a stroppy gaggle of girls learning how to perfect their pout, aren’t we? 12 hopefuls will be fighting it out to become the next champion, but I suspect that like the many singing contests on TV, the televised search is more popular with the masses than the victor’s subsequent career. After all, where are the other Next Top Models? Rubbing shoulders with Gisele or hiding away in the Littlewoods home shopping catalogue? Judging the whole shebang are former model Paula Hamilton, industry veteran Jonathan Phang and Lisa Snowdon. Yes, you read correctly. According to the Living TV website she is a “modeling sensation” (suppressing laughter as I type – focus fingers, work that keyboard), and here I was thinking she was most famous for sleeping with George Clooney and those naff Martini adverts.