You might think we’re a bit obsessed with "Doctor" Gillian McKeith here on TV Scoop. You might be right, but we feel a sense of public duty to be as mean to her as she is to the victims on her TV show. So it’s with a sense of smug self-satisfaction that we bring you news (via the Daily Mail) that she has been shamed into dropping her title from all advertising for her company, products and books following a complaint to the ASA that its use misled the public into believing she has a medical qualification.

McKeith has previously argued that she has a right to use the title "Doctor" because she has a PhD in holistic nutrition. But even that is not as useful as it sounds.

Her degree was gained through distance learning from the American College of Holistic Nutrition, but when she took the course the college had not been accredited by any recognised educational authority.

McKeith’s PR machine, in the shape of Max Clifford, said he wished the title had never been used as it had caused nothing but embarrassment. McKeith’s work has been criticised in the past by researchers into human nutrition, because her approach of humiliation and fear does not change eating habits in the long term, and the British Dietetic Association has warned of people making themselves ill after following untrained, unqualified advice.