A 20-second spoof of Camberwick Green has been made by the BBC to promote series 2 of Life on Mars, and is being distributed virally for maximum exposure. In an inventive twist, the sequence will also be used in the show itself as part of a dream Sam has following drug treatment, used in the present to try to bring him out of his coma.
The show's marketing, which includes blanket coverage of all media outlets, maintains the retro theme by using the 1970s' BBC branding. At the end of the campaign the Ford Cortina Mark III used in the show will be auctioned, and proceeds donated to Comic Relief.
From: TV Review: Too Poor for Posh School, Channel 4, Thursday, 11 March, 9pm