C4′s movie channel FilmFour is to drop its subscription and go Freeview, according to meeja newshounds Brand Republic.

FilmFour will be free-to-air on Sky, cable and Freeview from next year, bumping up the ads to compensate for lost subs money. The channel shows the finest films on the box, but at the moment you have to pay an extra £7 a month to view it. It’s now expected to take the extra Freeview space bought by C4 last week.